Unleashing Zimbabwe’s tourism potential

Zimbabwe is a landlocked country located in Southeast Africa, bordered by Mozambique, Zambia, Namibia, Botswana and South Africa. The country has a population of over 15 million people, from which around 2.8 million people live in the metropolitan area around its capital, Harare.

International tourism accounted for 20.3% of Zimbabwe’s exports in 2014 and generated a revenue of US$ 827 million to the country. The Victoria Falls and the Zambezi river account as the most sought-after sight-seeing places by the tourists visiting the country.

Although Zimbabwe holds unmatched natural beauties, the sector accounts for only a small portion of the country’s GDP.

Improving the laws to attract foreign investment, fostering private-public partnerships in hospitality and largely invest in the marketing of the Zimbabwean brand in the international market could be the first steps that will make the tourism sector gain more traction in the country.